Inspired by the Thunder Lizard hoodie that took the world by storm after an appearance in Netflix's Stranger Things, Science Museum of Minnesota unveils the next generation of vintage dinosaur themed apparel

FOR IMMEDIATE RELEASE
June 24, 2019
Media Contacts

Sarah Imholte, Public Relations Specialist, (651) 221-9412

Saint Paul, Minn. – The Science Museum of Minnesota announced today that it has created a new line of dinosaur apparel that is inspired by the purple Thunder Lizard hoodie that became a global sensation in late 2017 after an appearance in the Netflix hit Stranger Things.

The apparel, which has a vintage look and feel and features renderings of the skeletons of T. rex and Triceratops, goes on sale TODAY at smm.org/store. Limited quantities are also available in the Science Museum’s Explore Store. 

A surprise cameo that made a huge impact
Back in October 2017, a social media follower tipped off the Science Museum to the appearance of a vintage Science Museum Brontosaurus (or Thunder Lizard) hoodie on character Dustin Henderson in Netflix’s hugely popular show, Stranger Things. Fans immediately inundated the museum with phone calls, emails, and social media posts requesting the revival of the sweatshirt, which was first available in the museum’s Explore Store in the early 1980s.

The Science Museum responded, bringing Thunder Lizard merchandise back in both adult and children’s sizes. In the first two days, the museum sold 18,000 units of Thunder Lizard apparel to fans from around the world, nearly exhausting the nation’s supply of purple hoodies. To date, more than 40,000 Thunder Lizard apparel items have been sold. The wave of popularity was unexpected, but very welcome; the museum was able to use the proceeds to support its education outreach programs. These programs bring the Science Museum’s signature brand of hands-on science learning to students in all 87 counties in Minnesota each year, helping them see themselves in science.

Thunder Lizard’s friends are back from extinction
The next generation of vintage dinosaur apparel features two new species, two new colors, and several new styles, but all are inspired by the original Thunder Lizard. The new apparel features T. rex (“Tyrant Lizard King”) and Triceratops (“Three Horned Face”) – two Science Museum visitor favorites – and their look and feel harkens back to the early 80s. Apparel is available in both adult and children’s sizes. Prices range from $15-$45, depending on the item. The original purple Thunder Lizard apparel is also available for purchase.

As with all Science Museum merchandise, proceeds from the sale of the new dinosaur apparel will directly advance the Science Museum’s mission to turn on the science.

The Science Museum of Minnesota is one of the state’s most popular museums, with a reach that extends well beyond its riverfront location in downtown Saint Paul. It serves hundreds of thousands of people each year with its engaging exhibits, breathtaking giant screen films, and unique special events. Science Museum education programs touch students in all of Minnesota’s 87 counties each year, and its research programs span the globe. For more information, visit www.smm.org.

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