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Exhibit Evaluation & Research - Sample Evaluations

Future Earth Projects

AMNH SOS Movie - (PDF | 291 KB)
In this report we detail the results of one phase of formative evaluation on the NOAA funded Ocean-Atmosphere Literacy Partnership—a cooperative partnership between the American Museum of Natural History (AMNH) and The Science Museum of Minnesota (SMM). The American Museum of Natural History produced the first draft of a video program for the Science on a Sphere (SOS) exhibit called Forecast: Tropical Cyclones.

Global Warming's Six Americas
Global Warming's Six Americas: A Science Museum of Minnesota Audience Segmentation Analysis - (PDF | 188 KB)
Global Warming's Six Americas: A Science Museum of Minnesota Audience Segmentation Analysis - with data - (PDF | 205 KB)
The Six Americas study examines people's attitudes toward global warming. Using an instrument developed by the Yale Project on Climate Change and the George Mason University Center for Climate Change Communication, the Science Museum of Minnesota conducted a survey of their visitors to learn about their visitors' attitudes toward global warming. Based on the results of this survey, Science Museum of Minnesota visitors were statistically indistinguishable from the general public with regards to their attitudes toward global warming. By using this national study, we were able to interpret our visitors' knowledge and attitudes with respect to national trends and make stronger arguments about museum visitors' need for more learning opportunities about global warming.

Audience Research

Lobby Study 2011 - (PDF | 188 KB)
The Science Museum of Minnesota is conducting a study of visitors leaving the museum after their visit. From what they did during their visit and how they see the museum adding to the quality of life in the Twin Cities to what else they do during their leisure time and personal demographic information, this exit survey is trying to help the museum understand its position in its visitors’ lives. This document is the first draft of quantitative data analysis of the closed questions in the survey, as well as the survey itself.

National Projects

NISE Network Year 5 Summative Exhibits and Programs Study - (PDF | 2 MB)
The NSF-funded Nanoscale Informal Science Education (NISE) Network produced exhibits and programs designed to develop awareness, engagement, and understanding of nanoscale science, engineering, and technology in the museum-going public. As part of the larger summative evaluation of the first five years of this grant, the Year 5 Summative Exhibits and Programs Study examines the measurable impacts of these public products on museum visitors. These exhibits and programs were developed during the first four years of the project as the NISE Network itself was growing and developing; the products show the strength of the network overall, and of its development of new ways to engage the public successfully in nano.

Museum Programs

Suitcase Science - (PDF | 348 KB)
Suitcase Science is a theatrical program and traveling exhibit that is funded through a Legacy grant from the State of Minnesota. It is focused around artifacts from communities throughout the state, with the intent of connecting science with local issues, memories, and stories. Evaluators examined how visitors were connecting to the objects in the show as well as their science-related stories by administering surveys to audience members at the Science Museum of Minnesota.

Camp-Ins - (PDF | 561 KB)
For over 25 years, the Science Museum of Minnesota's Camp-In program has hosted museum overnight visits for youth. The program provides a fun and welcoming environment that encourages science through exploration. This evaluation analyzes child and adult feedback about the Camp-In program over a ten year period. It finds the Camp-In program to be highly successful and steadily improving.

Kitty Andersen Youth Science Center Programs

Podcast Crew - (PDF | 2.1 MB)
The Kitty Andersen Youth Science Center's (KAYSC) Podcast Crew worked to develop five video podcasts to supplement the Disease Detectives exhibition. Funded through a SEPA grant from the National Institute of Health, the podcasts were meant to enhance the Disease Detective exhibition experience and make it accessible to youth ages 12-18 by adding a teen voice. Four studies were conducted to assess various aspects of developing video podcasts that were meant to supplement an exhibition and be appealing to teen visitors.