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Information Privacy Statement

Contents

General Privacy Statement

The Science Museum of Minnesota is committed to its mission to "Turn on the science: realizing the potential of policy makers, educators, and individuals to achieve full civic and economic participation in the world." As an element of its operations in pursuit of that mission, the Science Museum routinely collects contact and other personal information from or about its constituents. The Science Museum recognizes and respects the need for privacy and security with information of this kind. The Science Museum is committed to following both the letter and the spirit of all laws governing its operations, including those pertaining to privacy and use of information.

The following privacy policy describes the Science Museum's current policies and practices with regard to information collected from and about its constituents. Unless otherwise indicated, all procedures apply to information collected online (via the Internet, World Wide Web, and email) and offline (via postal mail, telephone, fax, and in person). The collective term "constituents" is used to refer to Science Museum members, donors, website visitors, students, retail and rental customers, gift recipients for whom personal information is required, people who respond to offers sent by mail, people who request that information about the museum be sent to them, and all others from whom we collect information in order to provide requested services and products.

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Notification of Changes to this Policy

To further its mission and better serve its constituents, the Science Museum is continually improving and adding new functionality and features to its website and improving and adding to its existing services and programs. Because of these ongoing changes and the changing nature of technology, the Science Museum's information practices will change from time to time.

If and when its information practices change, the Science Museum will post the policy changes to its website to notify its constituents of the changes and, where appropriate and practical, give them the opportunity to "opt-out" of the new programs and practices. If you are concerned about how your personal information is used, please check back at the Science Museum's website frequently or contact the Membership or Development Office; Computer Education Center students should contact the center directly.

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Information Collected by the Museum

The Science Museum currently collects constituent contact information (such as street address, phone and fax numbers, and email address); transactional information (such as information collected in connection with the purchase of tickets, memberships and member programs, retail purchases, and class registrations); information collected in connection with newsletter and email subscriptions; and information about donations made to the museum. Additional information provided by the constituent—such as responses to survey information and information collected to fulfill requests for information about the Science Museum—may also be added to museum databases. The Science Museum supplements its databases with commercially available marketing information about individuals whose names are already in its databases.

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Information Submitted by Third Parties

If, for example, a constituent purchases a gift certificate or reserves a ticket for someone else, or registers someone else for a class, the Science Museum collects not only the information the constituent provides about him or herself, but also the information the constituent provides about the other person. All of this information is subject to the practices within this policy. Gift memberships and class registrations are acknowledged by mail; advanced reservations are not. To inquire about information provided about you by someone else, please contact the Membership or Development Office); Computer Education Center students should contact the center directly.

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Personal Information Collected by the Museum Online

The Science Museum collects the personal information constituents specifically provide when they visit our website. This includes, for example, the information constituents provide when they purchase a membership or merchandise, register for a class, or complete a survey. In addition, our email newsletters and information updates often contain hyperlinks to additional information on our website and elsewhere on the web. The museum currently uses technology to track how often these links are used and which pages particular email subscribers choose to view. The museum uses this information to compile statistics, improve these email services and customize our future communications with email subscribers.

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Other Information Collected by the Museum Online

The Science Museum uses technology to collect a wide range of statistical information about the use of our website. For example, we currently use technology to determine how constituents access the website (this information may include the name of the visitor's Internet service provider or the type of web browser used) and which pages they view. This technology does not identify constituents personally—it simply enables the museum to compile statistics about our site visitors and the use of the site.

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Museum Photography

By visiting the Science Museum of Minnesota, each person grants permission to photograph, videotape, record or otherwise reproduce their image and/or voice of and all accompanying minors, without compensation, for the Science Museum's purposes, including copying, distribution and other uses.

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The Science Museum Computer Education Center

The Science Museum Computer Education Center (CEC) operates an educational facility at the Science Museum and a website at http://comped.smm.org. Please refer to the privacy policy posted on the CEC site for details about its use of information, or contact the CEC directly.

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Cookies

Cookies are alphanumeric identifiers that are transferred to your computer's hard drive through your web browser to enable our systems to recognize your browser. The Science Museum currently uses cookies to store constituents' preferences and record session information such as items that consumers add to their online shopping carts in the ticketing area or while registering for classes. Cookies are also used to record page location to assist with navigation and menus on our site.

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SSL Encryption

The Science Museum currently uses Secure Socket Layering (SSL) to encrypt certain types of sensitive information, such as financial information, while that data travels over the Internet.

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Children's Privacy on the Web

The Science Museum encourages families to visit the museum's website together as a shared activity, and the museum abides by the Children's Online Privacy Protection Act (COPPA). Currently, the only time the museum knowingly collects personal information through its website from children under 13 is when it receives requests from children to join a Science Museum educational mailing list. In order to register online for an educational mailing list, any visitor under age 13 is required to provide a valid email address for his or her parent or legal guardian. The parent or legal guardian receives email notification with information about the educational mailing list as well as instructions on how to remove the child from the mailing list at any time. The Science Museum does not knowingly transfer the names of anyone under the age of 13 from its educational mailing lists to its general mailing lists.

In compliance with the Children's Online Privacy Protection Act, we do our best to delete any information we inadvertently collect from children under the age of 13 who visit our website as soon as we gain actual knowledge of its existence. If you learn or suspect that your child has provided personal information to the Science Museum during one of his or her visits to our website, please contact the Membership or Development Office or, if your child visited the Computer Education Center site, please call the center directly.

To learn more about how to protect your child's privacy on the web, please see "Social Networking Sites: A Parent's Guide" from the Bureau of Consumer Protection at http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec13.shtm.

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Use of Information

The Science Museum currently uses the information it collects about its constituents to provide the products, services, and membership benefits our constituents request, to tailor marketing and fundraising contacts with specific individuals or groups of constituents; to administer science museum programs, to improve museum services and offerings; to improve the museum's websites and electronic communications; and to improve operating procedures to better serve constituents.

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Sharing of Information

The Science Museum of Minnesota is firmly committed to protecting the privacy of our patrons. We do not share our patron, membership, or donor information with any outside entities, except for companies that we must work with to conduct our business. When we do work with such companies (for example, ticketing or fundraising firms), we ensure that they comply with our data privacy and security policies. Certain aggregate data, which does not identify specific patrons or their personal information, may be shared with funders, government organizations, and other groups (see below for details).

The museum does not share its mailing or telephone lists with political candidates, parties or campaign organizations.

The Science Museum currently shares aggregate information, such as attendance figures, marketing and fundraising response rates, online session data, and group demographics with other museums, sponsors, and other organizations. This information does not personally identify any of the museum's constituents.

In addition, there may be some limited circumstances in which the Science Museum may share or transfer the information in its databases. Examples include to respond to judicial process; to comply with state, federal or local laws; to protect the security or integrity of its databases or its website; to take precautions against liability; in the event of a corporate reorganization; or to provide information to law enforcement agencies to the extent required by law.

The Science Museum collects and maintains in its databases the names and postal addresses of many constituents. Science Museum constituents may receive periodic mailings from the museum with information on new products and services, upcoming events, or requests for donations to the museum. If you do not wish to receive such mailings, please contact the Membership or Development Office; Computer Education Center students should contact the center directly.

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Email Correspondence, Newsletters, and Informational Updates

The Science Museum of Minnesota does not share constituent email addresses with third parties and does not send unsolicited email. Email addresses provided to the museum are used for sending responses to questions and queries, providing purchase and registration confirmation, and communicating follow-up information. The museum also sends email newsletters and informational updates to those who request them. Constituents who receive email newsletters and updates may request to be removed from these lists at any time. Instructions on how to do so are provided within the message.

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Reviewing Information

Upon request, the Science Museum does its best to provide constituents with access to their own unique identifier information (e.g. member ID number), contact information (e.g., name, address, phone number, email address), and a description of other information that is maintained about them. The Science Museum does its best to correct any inaccuracies that are brought to its attention. Constituents who wish to review this information may contact the Membership or Development Office; Computer Education Center students should contact the center directly.

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Third Party Mailing Lists

When the Science Museum uses mailing lists provided by other organizations, a qualified list broker or vendor administers the list on behalf of the Science Museum. The broker or vendor does not share information directly with the Science Museum. Rather, the broker or vendor uses the list to mail materials provided by the museum to the people on the mailing list. The broker or vendor then deletes the list from its database. The Science Museum therefore only has access to personal information from those who respond to a mailing. When it receives a request to be removed from a mailing list that is administered by a third party, the museum forwards this request to the third party, but the museum cannot ensure that names will be removed from third party lists.

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Compliance with this Policy

The Science Museum of Minnesota is very sensitive to concerns regarding privacy of information. The museum will review its practices regularly to make sure that they continue to be in the best interests of Science Museum constituents, the museum's mission, and the citizens of Minnesota whom the museum serves.

If you have questions or comments about this policy, please contact:

Science Museum of Minnesota
Attn. Senior Vice President for Museum Enterprises
120 West Kellogg Blvd.
St. Paul, MN 55102