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How do you interpret content when the visitors themselves are the content? Take eating, for example: we treat this as a set of obviously conscious activities: cooking, shopping, dieting, going out. But behavioral researchers are discovering that how, why, when and what we eat are strongly influenced by a myriad of subconscious factors. The Indiana State Museum is partnering with the Science Museum of Minnesota and the Cornell University Food and Brand Lab to design and produce a national traveling exhibit and related programs entitled The Hidden Psychology of Eating. The exhibit will reveal the often-hidden environmental, biological, social and psychological influences on this most common and critical activity.