So, I open up my web browser this weekend to check the news, and I see the following three polls, all on the same page:
These can’t all be right, can they?
Actually, they can. Or, at least, they can all be properly conducted, and just lead to wildly different results.
The only way to get a perfect result is to interview everyone in the country. (In fact, that’s exactly what we do on Election Day.) But that takes so much time and money that no individual pollster can do it. Instead, they interview several hundred people, maybe a couple thousand, and from there extrapolate what the country as a whole will do.
Now, mathematically, you can do this. You just can’t be sure of your answer. Here are a few of the reasons why.
Margin of error
Most opinion polls will state the margin of error. For example, they may say that that Candidate X is ahead by, say, 5 points, with a margin of error of plus-or-minus 3 points. Meaning, the real answer could be as high as 8 points or as low as 2 points.
(Sometimes, the margin of error is actually larger than the result. The poll shows Candidate X leading by 2 points, but with a margin of error of 4 points. Meaning, he could be ahead by 6, or he could actually be behind by 2! This seems to have happened a lot this year.)
A range of a few percentage points, when applied to a country with over 100 million voters, can lead to some pretty huge differences.
Confidence interval
In addition to reporting a margin of error, polls also report a confidence interval, usually 90% or 95%. This means that, according to the laws of mathematics, there is a 95% probability that the real result is the same as the poll result, within the margin of error.
But what about the other 5% or 10% of the time? Well, the folks reporting the numbers don’t like to tell you this, but, mathematically speaking, the poll can do everything right, and still be completely wrong, as much as 10% of the time.
There have been over 700 polls released this election season, and over 200 just in October. No doubt, many of the polls you have heard about fall into this category.
Weighting
In most elections, more women vote than men. If you conduct a survey and talk to 100 men and 100 women, you are going to have to give the women’s answers more weight to accurately reflect the Election Day results.
How much more weight? That depends. Do you think this election will be pretty much the same as previous years? Is there something happening this year that will make a lot more women come out to vote? Or, perhaps, something that will attract a lot more men?
The fact is, nobody knows. Weighting is just educated guesswork. And this year, it is more complicated than usual:
The different weighting factors used by the different polls probably accounts for most of the variability we see in the results.
Human factors
Let’s face it – humans are complicated and sometimes uncooperative beings. There are lots of ways they can foul up a perfectly good poll.
So, with all these problems, how can we figure out who is going to win the election? Well, never fear – there is one sure-fire way to find out the winner:
Read the newspaper Wednesday morning.
And don’t forget to vote!

Innovation 2008 Conference
Courtesy University of MinnesotaFrom the University of Minnesota's Hubert H Humphrey Institute for Public Affairs website:
Innovation 2008 Conference - Renewing America Through Smarter Science & Technology Policy -- October 20th and 21st, 2008
This conference, held on the Twin Cities campus of the University of Minnesota, will bring together academicians, policy makers, scientists, educators, artists, students and the public to discuss solutions to the major challenges facing the United States revolving around science and technology policy, including innovation, energy security and sustainability, health sciences policy, and our ongoing economic competitiveness in a high-tech, highly-educated global marketplace. The goal of Innovation 2008 is to bring scientists together with policymakers and the public, to help move the United States toward policies that are better informed by scientific realities, and to help scientists, engineers and the scientific community as a whole become more engaged in the political process. The conference will also explore ways to bridge the divide between science and the broader culture as a way to broaden public appreciation of science.
The conference is hosted by the University of Minnesota's Center for Science, Technology and Public Policy; Science Debate 2008; and the Bell Museum of Natural History.

Race vs Sex: Barack Obama and Hillary Clinton
What effect will skin color, or being female, have on the next presidential election? Democratic Sen. Hillary Rodham Clinton announced yesterday her intent to become the first female president. This announcement comes just days after Sen. Barack Obama announced his bid to become the first black president. New Mexico Gov. Bill Richardson, who would be the first Hispanic president, intends to announce his plans today.
Has America come far enough that racial predjudice or sexism will not effect who will win in an election against a white male? Use our comments box to tell us what you think. You might also comment about the effects that attractiveness, obesity, religion, or money might have.

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