What's the coolest new summer drink in Japan to combat oppressive heat? Eel – "Surging Eel" is the English translation for Unagi Nobori – is the new product that proclaims to give an energy boost to those drained by the heat. I don't think Red Bull or Gatorade have anything to worry about any foreign competition from this product.

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Your Comments, Thoughts, Questions, Ideas

FRHWUENDJ says:

YUCK

posted on Mon, 07/28/2008 - 6:34pm
A Match Keel Kiwi says:

I don't know about a lack of competition, granted people wouldn't flock to the shelves, but unagi (eel) sushi is abso-freaking-lutely delicious.

posted on Tue, 07/29/2008 - 7:58am
Anonymous says:

I just lost my appetite!!!!!!

posted on Tue, 07/29/2008 - 10:05am

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